社群英翻中:「你應該知道的「即時動態」秘辛:駐留時間增加的重要(News Feed FYI: More Articles You Want to Spend Time Viewing)」

一段時間沒有翻譯了,社群新知如江浪潮水,

稍不注意,就會被潮流給沖走呢….

這次介紹的是FB在2016年介紹的新演算法規則,

內容不深,對於現職的小編、社群經營者也很有幫助,

老樣子,翻得不好或是有謬誤之處,

歡迎高手不吝指正(鞠躬)。

原文連結

News Feed FYI: More Articles You Want to Spend Time Viewing

你應該知道的「即時動態」秘辛:觀看時間增加的重要

附註:

FYI-for your information 供你參考(據說是信件上的常用語)

As we work to improve News Feed, we make updates to help make sure you see the most relevant stories at the top. As part of this work, we ask thousands of people to rate their experience every day and tell us how we can improve what they see when they check Facebook — we call this our Feed Quality Program. From these conversations we have learned that the actions people take on Facebook—liking, clicking, commenting or sharing a post—don’t always tell us the whole story of what is most meaningful to them.

當我們致力於改進即時動態,我們也不斷修正系統,以幫助用戶在動態牆頂端看到最有關聯的貼文。作為工作的一部分,我們詢問了多數的用戶,並評估他們每天的使用經驗,以他們的回饋作為我們改良FB的基礎。我們稱之為「社群優化關聯計畫」。從這些對話中,我們領會了…用戶在FB上的互動-點讚、點擊、評論..或是分享貼文,不會完全告訴我們潛藏其中的意義。

附註:

Feed Quality Program-田木子翻成「社群優化關聯計畫」

經由讀者建議,以及自己再查詢了一下,

發現Feed quality是指”飼料品質”,把甚麼東西拿給甚麼東西吃。

拿來套用在FB的話….當然是指他們要端出甚麼樣的牛肉(平台與系統)。

在跟前面內容搭配來看,他們想提升用戶看到更密切親友的動態。

For example, we’ve found that there are stories people don’t like or comment on that they still want to see, such as articles about a serious current event, or sad news from a friend. Based on this finding, we previously updated News Feed’s ranking to factor in how much time you spend reading a post within News Feed, regardless of whether you opened the article. We also previously updated News Feed’s ranking to take into account times when someone clicked on an article and came straight back to News Feed as we learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline.

舉個例子,我們發現有著許多貼文用戶並沒有按讚或是評論,但是它們仍然希望追蹤,像是時事新聞、或是朋友們令人難過的新聞,藉由這些發現,我們先前更新了即時動態的排序方式,加入『瀏覽即時動態的時間』作為考量,而不管使用者是否點開內文。我們也會考慮將點擊文章與立即回到即時動態的次數作為即時動態排序的因子,因為我們發現用戶常常在點擊後發現內容或標題跟他們預想的不同

Time Spent Viewing
Building on this work, we’re learning that the time people choose to spend reading or watching content they clicked on from News Feed is an important signal that the story was interesting to them. We are adding another factor to News Feed ranking so that we will now predict how long you spend looking at an article in the Facebook mobile browser or an Instant Article after you have clicked through from News Feed. This update to ranking will take into account how likely you are to click on an article and then spend time reading it. We will not be counting loading time towards this — we will be taking into account time spent reading and watching once the content has fully loaded. We will also be looking at the time spent within a threshold so as not to accidentally treat longer articles preferentially.

觀看時間

從這件工作上,我們學到了「用戶選擇在從即時動態中選擇有趣的貼文,並在上面花費閱讀的時間」。這是一個很重要的訊號,我們增加了演算法中的另一個考量,如此一來我們將會預測用戶在FB上閱覽內文的時間長度、手機瀏覽、或是「立即閱讀」,並從「即時文章」頁面離開後那一刻開始計算。

這項演算法的更新,將會評估用戶有多少可能點擊內文,以及花費多少時間閱讀。我們並不計算「讀取時間」,等網頁完全加載後,我們才會計算閱讀時間。我們未來也將關注於閱覽時間的「閥值」,因此不會偶然優先針對較長的文章。

備註:

最後一句田木子不知道怎麼翻,這裡的「threshold」不知道該翻成閥值還是

「門檻」,意外優先針對較長的文章也不知道是啥意思…?

整篇就這句最搞不懂。

With this change, we can better understand which articles might be interesting to you based on how long you and others read them, so you’ll be more likely to see stories you’re interested in reading. This change only factors in the time people spend reading an article regardless of whether that time is spent reading an Instant Article or an article in the mobile web browser.

伴隨著這項改變,我們能夠更確實地掌握那些文章對你是有趣的,藉由閱讀時間(以及其他人閱讀該篇文章),所以你將有更高的機率看到你有興趣的內文,這項改變僅考量時間因素,無論他們看的是「即時文章」或是在手機上的瀏覽器閱讀。

Diversity of Page Posts
We’ve also heard from people that they enjoy reading articles from a wide range of publishers, and it can be repetitive if too many articles from the same source are back to back in their News Feed. We’ll also be making an update to reduce how often people see several posts in a row from the same source in their News Feed.

頁面文章的多樣性

我們也從用戶那邊得到回饋…他們享受不同種類的貼文,如果類似的貼文太過頻繁地出現在動態牆,我們也將做調整,讓同類型的貼文不會不斷出現在動態牆。

備註:

這邊大概是田木子覺得本篇最重要的要點之一,

FB會做調整「太過頻繁的同類型貼文」會降低比例,

輕描淡寫的口吻….反而讓田木子很震驚,

而且這是2016年的文章,表示現在早已實際運作了….

Will This Impact My Page?
We’ve started rolling this out and will continue over the coming weeks. We anticipate that most Pages won’t see any significant changes. Some Pages might see a small increase in referral traffic, and some Pages might see minor decreases. As always, Pages should refer to our publishing best practices.

甚麼時候我的頁面也會更新到呢?

我們將在接下來幾個禮拜後推動這項更新,我們預料大多數用戶並不會感受到劇烈的變動,少部分的用戶則會看到微幅的增加轉介流量。少部分用戶則會看到微幅減少。老樣子,相關介紹都會在我們的「發佈最佳做法」中提及。

簡短心得+重點整理:

  • FB會計算頁面瀏覽時間,確實比按讚、分享這種還能看出活人用戶的使用頻率
  • FB會外力介入用戶的閱覽喜好,穿插平常不常看的類型。說穿了就是安插更多廣告。
  • 未來按讚、分享等數值或許早已不是最重要的要素了。

打完收工,謝謝收看(咦?)

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